Gilu Joseph, a model, poet,  writer and air hostess is set to break stereotypes by breastfeeding her baby on the cover of a Malayalam fortnightly magazine Grihalakshmi. The model has made it quite clear that there is nothing wrong if a woman needs to feed her baby in public and that she feels proud of her cover photo. Calling breastfeeding a privilege to every mother, the model thrashed the people who interpret it sexually.

In the subcontinent, breastfeeding is considered as an extremely private affair and is perceived as impertinent and shameful if done in public, Gila Joseph seems a bold and powerful mother that doles out an influential message magazine that reads, "Mothers tell Kerala, "please don't stare, we need to breastfeed","

In an interview with IE Malayalam, Joseph said “I am extremely proud of my body and only I exercise rights over it. I only do things that I think is right for me, which is why I had no qualms about taking up this project,”

“It is a problem to interpret this sexually. Isn’t it a beautiful thing, friends? Why do you think it is wrong? Which god will be angry if you feed your child,” Gila continued.

This inspiring cover photo is a part of the Mathrubhumi group's campaign which not only shakes the patriarchal bedrock lines of social norms also aims to make women embrace and be proud of their bodies and shatter taboos.

Gila Joseph a 27-year-old artist practicing Christian from Kerala's Kumily town of Idukki district. The historic step she has taken proves that Gilu Joseph is indeed a strong woman Here is the full picture.