Pepsi Light is a  no-calorie carbonated soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar . Pepsi has applied all possible advertising strategies  to market the its intent clearly . Like featuring  musicians, professional athletes, actors and actresses  in the promotion of Pepsi Light 

They used the Slogans like  "Light, crisp, refreshing" and many more to reach to wide and fit customers.Now it is only Myth in foreign culture that pepsi is not meant for boosting health . 

Here are some mind bogling advertising campaigns runned by Pepsi Light to beat its competitors and retain their market >

"Advertising is a legalized lying with wonder lust ".