“what a great time to be alive” must be the thought swinging around in all those minds who have mastered the art of marketing in a place where even you, yes you the reader, can read the thoughts that I have in my mind i.e. the internet. The internet is a place which knows no bounds, no territories and seemingly, has no limits either.
The advancements in technology is the highest ever today and will increase tomorrow and the day after bringing with torrents of opportunities for the ones who are seeking to improve the work which they do for a living. Such opportunities are grabbed by the ones you may call ‘the modern day magicians’ who are selling whatever they want to just by sitting in front of a computer or a laptop or even a Smartphone, you name it. Well this isn’t a very fascinating concept for us all as we are products of the late 19th century the era when these ‘magical sorceries’ were growing a very fast pace. In other words, we are used to it. Still even if one today stops for a minute, goes through these advanced methods, one may still get awestruck.
Today we have come a long way in this e-marketing business where the seller easily posts the ad on the internet and eventually gets tones of responses. What is intriguing though is that even this method of digital marketing which is already a revolutionary concept is itself going under changes, getting improved and more and more sophisticated with time.
The idea of creating their own websites was a great one by the sellers, what goes beyond is how they have exploited all the areas where they can use the platform to proliferate and expand the covered ground which cannot be possible only by developing a website. In this process the sellers collaborate with a number of other websites, applications, games and are even using the means of online videos (in the case of YouTube) to express the usefulness of the products or their eligibility to provide a quality product or service. For example, going through the news feed of face book can never be the same again as we are constantly getting advertisements, one after another throughout.
Another aspect that helps the sellers in this advanced digital area is that they can easily differentiate between a random person and an eligible buyer. This has been only made possible by ourselves as we provide the internet all the information about ourselves, sometimes even private information. Such information (only the specific ones that are officially made public by us) is used by the marketers to select us and it helps them to take less time and cover more ground.
Moving at such a fast pace today, we have arrived at a place where without digital marketing it will get impossible for many startups who have exclusively based their headquarters online and are totally dependent on it to fit in the vast empire of MARKETING. It has become such a vital part that not only sellers, the customers would also arrive to a dark place where they won’t be able to look up for a dress to gift their loved ones at the last moment, on their Smartphones and get saved from a good deal of argument.
