Spanish Winemaker Gik has just launched a blue wine onto the market, and the indigo-coloured drink is set to be the next big craze in European bars. The crisp and light wine was created by the drinks company in the hopes of capturing the attention of millennial drinkers with a sweeter palate, who find white and red wines too bitter to drink. The coloring is, in fact, from a pigment which occurs in grape skin - anthocyanin - along with indigo, a dye extracted from plants. The eye-catching bottle of booze is made from grapes grown in vineyards near Madrid, including the La Rioja, León, and Castilla-La Mancha regions. It’s already proved to be a hit with wine-lovers in France. The strikingly bright beverage, made by Spanish winemaker Gik, is reportedly sweet and meant to be served chilled.

So why blue? Eater asked co-founder Aritz Lopez, who made a case for his new product, even though he’s never had any winemaking experience. Apparently, Lopez and team were inspired by the concept of “red oceans,” which represent “business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it’s necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one,” López states.