The 6000 crore Indian Candy market these days is witnessing a shrieking growth. Really, it seems candies have found a space in the kitchens of every Indian household as it has fascinated the taste buds with its sweetness which is now paying rich awards to the Candy Industry.
The players in the Hard-boiled Candies (HBC) sector are propelling the market to grow at 1.5 times the growth of FMCG Sector in the country. And when it comes to the star player in this Candy category, it is none other than “Pulse Candy”. Yes, almost everyone in the country has tasted the Pulse Candy once and more interesting is the fact that “Pulse Candy” has crossed the 100 crore mark within just 14 months of its launch equaling the record of Coke Zero (CocaCola’s diet drink).
Pulse Candy is a brand of Dharampal Satyalpal Group, which was founded in the year 1929 and is a maker of Catch Spices, Rajnigandha Pan Masala and other dairy products. In its confectionary sector, it manufacturers Pass Pass Chingles and Pass Pass Pulse. The DS group correctly researched on the taste buds of people and blasted the market with its unique product in the candy sector i.e. Pulse which has become a game-changer in the Candy Industry.